Media kit · 2026

Brand partnership
overview

Everything a brand team needs — real audience data, content formats, fandom coverage, and how to get in touch.

Get in touch Back to site
1.13M+
Total followers across all platforms

Pixelated Erica reaches over one million fans across TikTok, Instagram, and YouTube — with 27.3M YouTube views and 78.6% average view retention in the last 30 days.

Reach & engagement
Platform breakdown
TikTokTop platform
670K
Followers
Audience male56%
Audience female44%
Peak dayWednesday
Peak window9–10 PM MST
Instagram
291K
Followers
Audience male59%
Audience female24%
Unspecified17%
Peak dayTuesday
YouTube
168K
Subscribers
Views (30 days)27.3M
Avg. retention78.6%
New subs (30d)+35.2K
Shares (30d)28.6K
27.3MYouTube views · 30 days
78.6%Avg. retention · 2× industry avg.
569KYouTube likes · 30 days
+35.2KNew subscribers · 30 days
Who's watching · sourced from platform analytics
Audience profile
Age breakdown
TikTok · last 30 days
18–24
25%
25–34
42%
35–44
26%
45–54
6%
55+
2%
Age breakdown
Instagram · last 30 days
18–24
15%
25–34
43%
35–44
29%
45–54
8%
55+
3%
Geographic reach
TikTok · last 30 days
United States
47%
UK
8%
Canada
3%
Australia
2%
Germany
2%
Other
35%
Geographic reach
Instagram · last 30 days
United States
66%
UK
7%
Canada
4%
Australia
3%
Germany
2%
Other
18%
Audience traits
Combined platforms
Core age 25–34 across both platforms42–43%
Majority male audience56–59%
US-dominant, English-speaking47–66% US
Strong UK, CA & AU secondary marketsEnglish-speaking
Partnership formats
How we can work together
Sponsored content
Integrated YouTube videos
Brand woven into an original skit, cosplay, or tutorial. Average 78.6% view retention means your brand gets seen.
Product integration
Cosplay & prop features
Products featured organically within a cosplay or DIY tutorial — authentic, hands-on, for a highly engaged craft audience.
Multi-platform
Cross-platform campaigns
Coordinated rollout across all three platforms — 1.13M combined reach, timed to peak engagement windows.
Event
Convention & launch coverage
Live event coverage and convention appearances — ideal for entertainment and gaming brands around key release windows.
Short-form
TikTok & Reels packages
Dedicated short-form series reaching 670K TikTok and 291K Instagram followers at peak engagement windows.
Custom
Custom concepts
The best brand content starts with a conversation. Let's build something that feels native to the fandom.
Partnership guidelines
Great fits
Entertainment IP, gaming studios, streaming platforms
Collectibles, figures, and licensed merchandise
Cosplay materials, crafting tools, prop supplies
Convention brands and fan experience products
Family-friendly and all-ages appropriate campaigns
Brands that genuinely fit the audience
Get in touch
Ready to build something?

The best partnerships start with a conversation. Reach out with your brand, campaign goals, and timeline and I'll get back to you within a few business days.

Send a partnership inquiry
Contact details
For brand partnerships, sponsorships, and collaboration opportunities.
EmailPixelatederica@gmail.com
Based inUnited States (Mountain Time)
PlatformsTikTok · Instagram · YouTube
Response time: All partnership inquiries receive a response within 2–3 business days. For time-sensitive campaigns, please note that in your message.
Platform analytics sourced from Windsor.ai · Last updated June 2026